Highdive says its mission is to create the healthiest client and agency relationships in the worldand judging by the fact that Rocket Mortgage tapped it for a second Super Bowl ad, its doing something right. Our strategy and creative seek out the new and different with one goal in mind: to provoke our audiences to think differently about the brand and to ring our clients registers rather than someone elses. Brand owner Fiat Chrysler pointed out the game fell on Groundhog Day and Highdive in October pitched the concept to link the ad to the classic 1993 flick. Stay on top of the headlines that should be on your radar. Falsification or omission of information on an application for City employment may subject you to disqualification and/or termination of employment and is punishable as perjury as well as a violation of Municipal Code of Chicago 2-74-090, which provides for a fine of up to $500 and six months imprisonment. Step 3: Search JobsAfter completing your online candidate profile you may search job listings for open positions and apply online. The spot for the Jeep Gladiator won every major Super Bowl ad poll. Called Unleash Your Sixth Sense, the effort played off an insight that players possess an intuitive awareness on the field. Register now to save 20%. Climate change and homeowners' insurance are on a collision course, Allstate, State Farm both halt new property policies in wildfire-afflicted California, Housing authority files plans for 742 homes on Cabrini-Green site, U.S. Soccer Federation's two Prairie Avenue mansions may become homes again, 100 years of sailing to Mackinac: For these sisters, it's a race for family honor, Justin Ishbia bought, demolished $5.7 million Lincoln Park house, Sterling Bay proposes two more apartment buildings near Lincoln Yards. Individualized mentorship, Account Managers Highdive is weathering the crisis in ways that would make Phil Connors proud. Based in London, shehas written for Ad Age since 2011 prior to which she worked on U.K. marketing and advertising titles for more than a decade, including as news editor for Haymarket weekly title "Marketing" and freelancer for Campaign, Media Week and The Guardian. Learn more atLearn more at Chicago.gov/COVIDVax. Ram helps potential Electric Truck customers understand the EV market better. They dont have to wonder where we are staring, what is the middle, what is the end, which can be super frustrating.. United States Federal law requires that all employers, including the City of Chicago, require job applicants to provide proof of eligibility to work in the United States. Applicants must be 21 or older by June 2023 in order to apply. 1 day 22 hours ago, By The spot was created by The Marketing Arm in collaboration with the Walt Disney Studios. 'Quarterback': Netflix's addicting series follows Mahomes, Cousins 13 were here. But, speaking about the broader industry, there is just a lot of negativity between clients and agencies a lot of folks saying not-so-nice things about each other on both sides and that negativity was showing up in the work, he says. Well explore the promising trends, proven solutions and pressing challenges facing the industry. He also contributes reporting on the beverage, automotive and sports marketing industries. E.J. About - Highdive Were best known for producing creative that ignites brands and connects with consumers. Prior to founding Highdive, Chad earned the position of DDB Chicago's youngest creative director. Energy is the foundational element of great marketing and healthy relationships. Art Directors There are no wrong answers. Several insurers have been limiting where they do business as a result of environmental issues such as wildfires and flooding. Be true to yourself and what best represents you. The leadership team also includes Megan Lally and Louis Slotkin, who logged time at Leo Burnett. People read what interests them and sometimes its an ad.. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Activate your account. Called Property Damage, the ad pairs its spokesman with actress Rosario Dawson, who appears in the film. Adrianne Pasquarelli Lays brings back so many Golden Memories. The Bloomington-based insurer confirmed it has hired Highdive, with a new campaign expected to debut later this year. Highdive Highdive is a great addition to our creative team of agencies, said Patty Morris, assistant VP of marketing at State Farm, in a statement. Springboard is Highdive Advertisings summer internship. His work has been awarded at almost every major show. 2019 Ad Age Small Agency of the Year - Gold, Midwest no longer offer. We have a nice balance of AOR and project-based relationships, Lally says. Designers. The application process requires that you complete application questions to assess your candidacy. Let's Jump 2023 Highdive, LLC. The City employs over 25,000 people in more than 1,000 different job categories. Having only the cream-of-the-crop talent means leaner, happier, and higher-performing teams who are able to elevate both performance and the quality of our client relationships. - 6 days 3 hours ago. It already has: The Super Bowl ads fueled new business momentum and the agency expects to announce at least a couple of new clients soon. The key to positivity is taking a beat to understand whats behind Separately, State Farm recently brought back its Gamerhood gaming series, created with Infinity Marketing Team, on Twitch and YouTube for a second season. revived Jake recently brought back. Careers. The reason why is simple: When relationships arent healthy, performance suffers. We are committed to developing careers that make a difference in the lives of others. City of Chicago :: Employment with the City of Chicago Small Agency Of The Year, Midwest, Gold: Highdive Agency events & integration We want you to create a 30-60 second video piece that represents who you are and the fearless creativity youll bring every day. From a very young age, Jen dreamedof being a producer. The agency helped Nike make inroads in the lacrosse gear category with a campaign for a new cleat. Located in Chicago's Ukrainian Village neighborhood, High Dive has been offering a quality drinking and dining experience since 2006. Also this summer, State Farm has been expanding on its multi-year partnership with the Walt Disney Co., announced last year, with a commercial promoting Disneys new Haunted Mansion movie. Friday, March 3rd, 2023 at 11:59pm (CT). The insurer will continue working with The Marketing Arm, the Omnicom-owned shop that it named its brand creative agency in 2019. Progressive hikes auto rates in Illinois by 5%, Foul weather may keep Allstate in the red this quarter. The 4-year-old Chicago-based shop made two Super Bowl ads that both cracked the top five of USA Todays Ad Meter, in addition to winning agency-of-record assignments for Jeep and Boost Mobile. Adrianne Pasquarelli The Jeep campaign, called Legends Arent Born, Theyre Made, compared the stamp the vehicle has made on the SUV category to the impact of legends such as Babe Ruth, James Dean and Misty Copeland. Many of our philosophies are based on the writings of Patrick Lencioni and Bren Brown, among others: Performance comes from maximizingbothProductivity and Positivity. In the first two months of the second quarter, the insurer has suffered more in catastrophe-related claims than it did in all of the second quarter of 2022. Were always open to non-traditional talent who can bring passion and perspective to our work, like: Digital Dreamers Highdive also made strides with diversity, including hiring Director of Talent and Inclusion Lois Castillo, and ensuring all employees attended the 3% conference. The video, which featured spokesman Jake from State Farm (Kevin Miles) alongside TikTok star Khaby Lame, took advantage of State Farms naming rights of the Glendale, Arizona stadium where the Big Game was played this year. Certain is Better. Danny DeVito gets emotional watching his sub get freshly sliced right in front of him at Jersey Mikes. Social Media / Community Management Coordinator. Acceptable formats: mp4, mov, QuickTime. Everyone is heard. 1 day 22 hours ago, By All rights reserved. The agency shot the spot over three days in Woodstock, Illinoisthe Chicago-area town where the movie was filmedand it went on to take first place in the Ad Meter and earn an Emmy nomination. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Her Super Bowl work includes Michelob Ultra and our much-heralded Groundhog Day for Jeep and Comfortable for Rocket Mortgage in the 2020 Super Bowl. It topped our own list here at AdAge, ranked No. Our litmus test is simple: If our work looks like, sounds like or reminds consumers of a competing brand, we havent done our job. This website uses cookies to ensure the best experience, which you consent to by clicking Got It. Learn more about how we handle your personal data and rights by reviewing our Privacy Policy and Terms of Use. Louisjust loves helping companies and people better understand their inner workings. Lays Records Global Superstar, AnittaWith Potato Power. Activate your account. Highdive Is Adweek's 2020 Breakthrough Agency of the Year Prior to that, State Farm worked with DDB Chicago, another Omnicom shop. Bill Murray knows no day is ever the same in a Jeep. State Farm has a huge opportunity to own the hearts and minds of a younger and growing demographic, said Highdive Co-founder and Chief Creative Officer Chad Broude in a statement. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Step 4: Submit ApplicationOnce you have registered, completed your online candidate profile, and reviewed the available positions, you can submit applications for specific jobs. That means involvement in real client projects, active one-on-one mentorship and experiencing agency life, all with our values of productivity & positivity at the forefront. Before continuing please review the instructions and helpful hints for applying for City of Chicago jobs using the CAREERS online process. Highdive was also Adweeks Fastest Growing agency for 2020, its best year yet. If you would like to request a reasonable accommodation due to disability or pregnancy in order to participate in the application process, please contact the City of Chicago, Department of Human Resources, at 312.744.4976 (voice) or 312.744.5035 (TTY). Danny DeVito gets emotional watching his sub get freshly sliced right in front of him at Jersey Mike's. Dont overthink. The walls unveil the good stuff from the moment everyone walks into the room and help keep the energy high. On the wall. Springboard is Highdive Advertising's summer internship. Chicago agency stood out with an unrelenting focus on clientsand Jeep's 'Groundhog Day' Super Bowl ad starring Bill Murray, The top 5 most creative brand ideas you need to know about right now, Apple TV+ billboard celebrates Lionel Messis arrival in Miami, Watch the newest commercials from Planters, Booking.com, Honey Nut Cheerios and more, P&G conference takeawaysMeta talks Threads, Publicis gets some love and Netflix on DSPs, Johnnie Walker World Cup campaign features Ted Lasso starHannah Waddingham, Ad Age Best Places to Work 2024why you should enter, Introducing Americas Hottest Brands 2023everything you need to know, Outperforming ChatGPT3 winning marketing strategies for growth beyond AI, How Taylor Swift is everything a traditional brand wishes it was, How Stanley transformed water bottles into trendy accessories, Special Report: Small Agency Conference and Awards, 2023 Small Agency Awardsfinal deadline is Wednesday, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Built for brands that want best-in . The Marketing Arm, whichrevived Jake as a spokescharacter in its first work in 2020 for State Farm, has also been boosting the brands gaming content in order to better attract younger Gen Z customers. All rights reserved. So we grow in a way we feel like we are not going to run out of runway., Execs will also stick to their whiteboard obsession. 2023 Highdive, LLC. NOW EXTENDED Sunday, March 5th, 2023 at 11:59pm (CT). State Farm has limited its business in California. The City of Chicago is committed to maintaining the confidentiality of the information provided on this application to the extent permitted by law. The Marketing Arm did not immediately provide a comment. The shop also won plaudits for its Super Bowl ad for Quicken Loans Rocket Mortgage featuring Aquaman star Jason Momoa. Download the Guide. AI Enthusiasts Kaley was christenedAccount Savantby one of her clients and has contributed immeasurably to Highdives success. Chad is responsible for the acclaimedwork Highdive has done on behalf of Jeep including the fully-integrated, 360 Summer of Jeep 2019 campaign with Jeremy Renner and this years USA Today Super Bowl Ad Meter winner Groundhog Day. Chad was recently honored as one ofAdweeks Creative Top 100. - 6 days 3 hours ago. Much of the 2022 loss was attributed to underwriting losses in State Farms automotive business. Click on the link below if you need help with navigating the online CAREERS section: Step 1: RegisterTo apply for any position in CAREERS, you must register on the site and provide personal information to prepare your candidate profile, search for available job opportunities, and submit applications online. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Adrianne Pasquarelli The Bloomington, Illinois-based insurer confirmed it has hired Highdive, with a new campaign expected to debut later this year. The latter ranked No. It worked: Nike gained market share, making it the category leader in lacrosse for the first time in the brands history, according to the agency. Because mediocrity and healthy relationships dont jive. They are committed to understanding our business and our consumer.. Kristyn Cook took over as chief marketing officer early this year,replacing Rand Harbert, the longtime CMO who retired after a dozen years at the helm. All rights reserved. They werent dreamed up in the halls of a massive agency network, but rather at Highdive, a 4-year-old boutique shop in Chicago with about 30 full-time employees and lots of ambition. High Dive Last year, State Farm reported a net loss of $6.7 billion, itsmost unprofitable year ever. By visiting ChooseChicago.com, you are consenting to the Privacy Policy and Terms of Use. A-List 2021 Agency Standouts: Highdive i can't put my finger on what it is. Startup insurer Lemonade, which is powered by AI,debuted its first-ever brand campaign this week as it seeks to raise awareness about its offerings. Springboard is open to residents (permanent or temporary) of the following states: IL, IN, MI, MN, MO, CO, FL and VA. The Department of Human Resources works with City departments, agencies, boards, and commissions to attract and keep a talented and diverse workforce for the City of Chicago. Everyones ideas are captured as we go. And if one successful Super Bowl ad wasnt enough for a rookie agency, it also won plaudits for its memorable Big Game spot for Rocket Mortgage, starring Jason Momoa as a short, skinny, balding version of himself. In just two years, Chicago-based Highdive has secured major clients like Fiat Chrysler and Nike, while pumping out high-profile work, including a global campaign for Jeep. Were going to work together to drive relevance by reflecting, influencing and creating culture for the State Farm brand.. Progressive's rate hike is its second here this year. Municipal Code of Chicago 2-152-150 prohibits the hiring of any person who owes any debt to the City of Chicago unless the debt has been paid in full or: All references to political sponsorship or recommendation must be omitted from any and all application material submitted for City employment. He also contributes reporting on the beverage, automotive and sports marketing industries. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. All rights reserved. Led by alums of Leo . Highdive had a strong 2019it was named agency of record for both Jeep and Boost Mobileand it came out of the gate hot this year with its Super Bowl work. Mark was recently honored as one ofAdweeks Creative Top 100. CAREERS is available 24/7 and allows users to search for employment with the City of Chicago, review job announcements, complete a candidate profile, and apply for open positions - all without a single sheet of paper! Delivery & Pickup Options - 363 reviews of High Dive "This is a new bar accross the street from cleo's. Nice bartenders and staff. Under Cook, State Farm has invested in digital-forward marketing channels such as TikTok, where the brand ran aSuper Bowl campaign in February. The top 5 most creative brand ideas you need to know about right now, Apple TV+ billboard celebrates Lionel Messis arrival in Miami, Watch the newest commercials from Planters, Booking.com, Honey Nut Cheerios and more, P&G conference takeawaysMeta talks Threads, Publicis gets some love and Netflix on DSPs, Johnnie Walker World Cup campaign features Ted Lasso starHannah Waddingham, Ad Age Best Places to Work 2024why you should enter, Introducing Americas Hottest Brands 2023everything you need to know, Outperforming ChatGPT3 winning marketing strategies for growth beyond AI, How Taylor Swift is everything a traditional brand wishes it was, How Stanley transformed water bottles into trendy accessories, Special Report: Small Agency Conference and Awards, 2023 Small Agency Awardsfinal deadline is Wednesday, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. This as-told-to essay is based on a conversation with Mark Gross and Chad Broude, the cofounders of Highdive, a Chicago-based boutique agency operating since 2016. Those would be major accomplishments for even the largest of agencies. His work has beenawarded at almost every major show. Step 2: Online Candidate Profile. The person has filed a petition in bankruptcy and the debts owed the City are dischargeable in bankruptcy. State Farm adds Highdive to agency roster 5 on the USA Today AdMeter. Each relationship comes with similar expectations: Sales and brand growth. The COVID-19 vaccines are safe and effective, and are an important tool for ending the global pandemic. Compare pay for popular roles and read about the team's work-life balance. His most notable work at DDB includedcreating State Farms Discount Double Check campaign with Aaron Rodgers and Capital Ones March Madness partnership with the scene-stealing Charles Barkley. Uncover why High Dive is the best company for you. The insurer said its relationship with The Marketing Arm has not changed, though its way of working with creative agencies has evolved away from a lead agency model. Each position announcement includes information about minimum qualifications, duties, and responsibilities, and required documentation for the application. The City does not sell, trade, barter, or exchange for consideration any information provided on this application. All rights reserved. 2023 Choose Chicago. It also has insurance experience having recently worked with The General, before resigning from the car insurance brand's account last year. Applicants local to Chicago will be allowed in-person access to the office alongside their teams. For nine weeks our 360 program seeks to provide individuals an opportunity to explore careers in the advertising industry and really get their feet wet. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. Two of 2020s most popular and memorable Super Bowl ads came from Jeep and Rocket Mortgage. Its a very easy way to get us and clients on the same side of the table fast, Slotkin says. the disagreement rather than leaping towards conflict. The winner of Ad Age's Small Agency of the Year award last year has now made it to the Big League. Two of 2020's most popular and memorable Super Bowl . The spot was created by The Marketing Arm in collaboration with the Walt Disney Studios. Ad Age and Creativity Staff Are you a print subscriber? The independent shop was named Ad Ages Small Agency of the Year in 2020 and earlier this year was on Agency A-List as a standout. Dont overthink. 2023 Highdive, LLC. To apply for any position in CAREERS, you must register on the site and provide personal information to prepare your candidate profile, search for available job opportunities, and submit applications online. From her work on Jeep and Ram Trucks everything from Super Bowl spots to social posts to private banking for Fifth Third Private Bank, Kaley has consistently demonstrated her ability to challenge convention, forge innovative partnerships and drive performance. Step 2: Online Candidate ProfileYour online candidate profile has information and can be used to apply for multiple City positions without re-entering your information. So one of Highdives founding principles is to create the healthiest client-agency relationships in the world., Highdive goes out of its way to give clients creditit politely declined media requests for interviews in wake of its Super Bowl hits. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. Activate your account. Highdive was also Adweek's Fastest Growing agency for 2020, its best year yet. You may unsubscribe at any time. Housing will not be provided. Certain positions may also require you to submit additional documents. State Farm adds Highdive to agency roster Copywriters You never ignore them, even when theyre jumbled up, ambiguous or different from yours. His business acumen and marketing savvy have helped catapult Highdives organic and new business growth.