Dont chase buzzworthy social platforms that are not in line with your brand proposition. Hold a contest. However, social media contests can seem like a surefire success engine for greater sharing and engagement, but they can also be just as difficult to plan and execute as the event itself. It makes them feel like they are a part of an exclusive group or movement. Texas Southern University, a historically Black public school in Houston, has an endowment . It can be learned and this is what this guide is for. You can share your event space being built or set up, show off event giveaways being bagged, or even post a list of guest speakers and topics. Share photos and videos that give people a look backstage, or highlight exclusive interviews with people at the event. 6 Actions to Nail Your Social Media Event Marketing Strategy A free pdf with a social media template How to choose the Right Social Media to Successfully Promote Your Events A. A word of warning: This is not a quick way to sell tickets. When it comes to social media event promotion, its important to make a planwhether youre hosting a private party for clients, or putting on a festival. Dont think that just because your event happens over one day, two days or a week, you are discounted from creating a proper brand on your social channels. But not every social media contest is as successful as it could be and if you dont follow legal requirements, contests could even land you in legal trouble. Use this ready-to-copy-and-paste list of Instagram Reels hashtags or hashtag generator to reach more people with your content. If you have a website, it is good to add an event widget in the sidebar. You can create a short video with emojis and promote it to your followers. Now that you know why social media advertising is such an effective tool, let's have a look at 15 specific social media promotion ideas. In a content marketing world, you are faced with your competition delivering cool campaigns, made of innovative ideas and powerful content. A good social media program could easily turn into a depressing disaster if your staff are not clearly briefed about the rules of using social media in your company. Listen for people talking about the host city and share pertinent information. Five technology companies showcased their innovative products at PCMA EduCons Tech Labs. But, of course, it depends on what youre willing to show before the event happens. No spam, we promise. What behaviors or call-to-action do you want to encourage? What is worth event marketers taking note of though is the potential to browse posts from strangers who are sharing publicly around the globe. What we are witnessing is not comparable to anything weve seen before. The why of your selection should be very clear to you and your team. Hootfeed uses your dedicated hashtag to push related tweets to a real-time display. When we think about social media for events, the first thing that comes to mind is event promotion. This gathering stage will, in fact, involve identifying those sources of content that can help you to deliver value to your audience. How is the general vibe? Share content that gives people a taste of what they missed. Create your own red carpet moments while the event is underway. If there are tickets available through Eventbrite, you have the option to link your account to Facebook. At the TNW Europe conference, there was a photo booth allowing attendees to take and share fun images. Collect questions from your social media channels and ask them to the speaker to involve everyone. 42 strategies, ideas, tips and tactics to use social media to promote events. Capture these specials on video and camera. 1. Ask your team questions and identify the best solutions. They want striking photography and relatively short captions. Even if some of your followers couldnt be there in-person, they can still take part in the event experience. What types of social media channels are your intended audience already using? And yes, if you are asking if the same concept applies to SEO, it is most definitely the case. If this is the first time using your hashtag, run a quick check to make sure no one else is using it. Jump on that euphoria through social media and use it to your advantage. Get your competition timings right with these tips: There are many ways to reach people beyond your event homepage and although were talking about social media, not all promotion has to be online. How does your event meet that need? This way, when new followers find your pages, they will learn about your event right away. Social media has changed the timeline of when followers expect a response. One has to look at the viral success of the When We Were Young festival all it took was an image of the list of bands slated to go, and the internet nearly exploded in excitement. #BillieEilish, your fans are something else pic.twitter.com/f6PmJb5D4w, Live Nation Fans (@LiveNationFans) June 12, 2019. Defining audience personas will help you to set a clear tone and manner for your communications over social networks and influence content selected. Besides the fact that it will give their long-time customers something to look forward to, it will also give the business the chance to connect with potential customers that are bound to purchase from them in the foreseeable future. You may decided to make this freely available or charge a fee for access. Does the content help us in achieving our objective? We have some tips for you in the trends section, so keep reading, but this is how the industry stacks up: 50% of event planners use social media ads for their events. It makes an impression. Not interested: whatever you post is just noise. Social media is a powerful tool to hype your event. Answer (1 of 4): That is a common experience with depressed people. As you can see, building hype on social media is more of an art form than a science. This will become some of the most important marketing material you have for the next year. Create reusable graphicsor logos, Facebook profile picture frames, or evencustom Instagram filters. Most of these influencers are highly engaged with their community. Incentivize your followers to post more during the event. The incentive to stay clued in to your channels is higher because they can jump on the exclusivity you provide. If you have any negativity heading your way, it is very desirable to be aware and address it on social networks. Be consistent with the use of your event hashtag and share funny moments, main takeaways, and powerful quotes from speakers. Clarify your target audience and ideal social platform before the first post You don't want your social efforts to reach just anybody; that's a waste of work. Content such as this can also be appealing to their superfans to reshare. Get familiar with easy-to-use image creating software on your smartphone. Theres plenty of room for fun too. Facebook and Twitter offer polls and Instagram allows you to add yes or no polls in the stories section. These will streamline your process by letting you schedule all of your social media content at one time. Countdowns are also excellent and can coincide with giveaways to keep your audience coming back to your channels regularly closer to your event to keep it in the forefront of their mind. Everything about the crazy social media world and all the platforms. Do you clearly have in mind who your audience is? Industry-leading courses and certifications to advance your skills. Digital photo booths could connect to a large photo wall or straight onto your platforms showcasing snippets in real-time. As in 2009 for social media experts, there is a bunch of unemployed individuals who dont have a voice or a channel calling themselves influencers. Make sure to stay active within these groups between events. The number of followers is less important than the amount of engagement. This can not only help you determine ideas and popularity of your audience for the future but gets them engaging and therefore more likely to see your content going forward. Create branded headers to promote the event and boldly showcase the event name . Tag the official pages of your invited speakers or special guests. Admittedly, theres a learning curve here. How to build the buzz: Share creative reveals of lineups or special guests, or use teaser videos and images to increase excitement. They should have name, age, occupation, income. This platform makes it a breeze to reach new people, engage your fans and followers, and grow your event attendance directly from your Eventbrite account. Attendees arent the only ones who have social media accounts. Analyze if they have participated in any other event and in what capacity. Give access to specific areas of your event to those more active on social. To use emojis natively and correctly, you have to make sure the person executing your communications understands the nuances between what they officially mean and how they are popularly used. Each labelled highlight shows up as an individual icon on your profile with a custom name and cover image. Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business. Professional event pictures, snippets, quotes, highlights and praise can all be useful to capture attention and encourage interaction. Eighty-five percent of the in-event posts included multimedia elements, such as images, videos, and quotes. Everyone likes getting something for free. The easiest way to use Snapchat for events? Giving your attendees a little early access to them through an interview, book offer, special webinar (for early-bird registrants), an online community, call-in Q&A session, or other form of special access for those who have registered can be a boost to early registrations and interest. While the stats about social networks make it almost impossible for your prospective customers not to be on social, there is a case to determine whether it is right for your audience. For instance, if youre hosting an event where you want a group of people from a particular area to attend, you can set geographic limits so that only people in a particular area are notified. Ensure you have the relevant apps on your mobile device so you can check and respond to social media channels in any free moment, even when away from the office. Make sure you audience know that it is worth keeping sharing and you will notice and engage. Which content can you easily create that is going to set you apart? But influencer marketing can be an intimidating and uncertain path for many, so it can be challenging to develop a sound strategy. Ask a local Facebook group based in the host city the best things about the town and share it with your audience. Is it ticket sales, recurring event loyalty, relationships with industry professionals, targeted reach to update your audience? We'd love to help by sharing our biggest lessons. Always include a link to your event registration page. Keep in mind that contests have legal requirements, so make sure you consult a lawyer prior to running one. On the Snap Map snaps from that area can be viewed. This is why we will focus your attention on 10 trends that really matter. Your audience will be asking: What do I get out of going to your event? It's easily accessible, relatively inexpensive, and everyone's on it. Traditional forms of marketing (print, TV, radio) focus on broadcasting, where information flows in just one direction. Mystery. Live stream your arrival at the host city or venue. Use the same color palettes, filters, logo and pictures. Follow these guidelines: 1. Once you land on an idea, stick with it! Plus, if you do this at random intervals they wont know what to expect, making it more exciting. Think how you can use video and live video at your event to sell tickets next year. Build value with content, create FOMO with content, ignite excitement, exclusivity, scarcity. A Step-by-step Guide to Launching a Product on Social Media: Step #1: Define Your Goals. Keep the buzz going right into your announcements about next years event, which you will want to share quickly to get the date in peoples diaries. formId: "2dcef40e-5218-4cf8-9d5d-10c2cbe5ee89", Knowing how to use social media at live events correctly is not an innate gift. Use Emojis Emojis are a great way to promote the event in a fun way. Share relevant details in the time leading up to the event. Social media is a powerful tool to build hype for your event. They have plenty of resources for you. Use video wisely to show what really happened when everybody was adding a story to Instagram. You might be busy running the event but ensure sure some team members have social media as their number one priority so you can make the most of real-time interaction and documenting opportunities dont let the moment pass you by. Dont worry about marketing your event. What are the types of things your participant likes to do? An effective social media event strategy will involve connecting with your followers before, during, and after an event. You neednt create your own. Look in depth at numbers, type of content, channel presence and depth of engagement of your selected influencer. Event-goers posted countdowns until the big day, or posted on weekdays anxiously looking forward to the event as part of their weekend plans. By teaming up with influencers, you can seize the marketing moment and their sway to drive interest in attending your event. You've reached your 2 free content limit for the month. If your event sucks attendees will say it out loud on social media. If you have any swag to give away, let people know where to find you on-site. Establish a low barrier of entry and make it super simple to participate. There are a lot of social media platforms, but you dont need to be on them all. This will help you reach a larger audience. This benefits you because it increases event interest and attendee numbers, helps the speaker connect early with the audience, and acts like a content teaser getting your audience excited about what they will soon be a part of. You should create specific guidelines in terms of how your team should communicate with your audience. Without this there will be rumor and speculation, which can make a small crisis turn into a major one. While it is tempting to be taken by the moment, you are always representing a brand, not yourself. Creating a Facebook event also gives your attendees an easy way to share the event with their followers. Create an ad with a need in mind. You focus on all the right stuff. And we found some surprising trends and some concrete takeaways for event organizers social media strategy. Easy search. Yet it can be overwhelming and resource intensive. The event wall acts as a social hub and encourages interaction between attendees, speakers, sponsors, and fans. Be sure that everyone handling the emergency is present and fully understands whats happening because you dont want miscommunication on your channels. Social media can still be a collective experience without everyone looking down at their phones. This pace of innovation doesnt look like it will subside in 2018, so event planners need to keep an eye in terms of the most recent updates that may be of interest in terms of event marketing. Share the highlights and keep the conversations going long after the event while attendees are still hungry for more. Post challenges and ask your followers to share their own content and insights. Graba free guide on how to grow your stream or podcast from scratch. That means supplementing organic posts with paid social ads. Would someone know how to write it if you said it to them out loud? You should protect your event reputation and brand but also preserve the right of your employees to express their views and in general not kill creativity and inspiration with too many rules. Extend the event excitement by offering rewards just for those who were there, to make them feel special and to let them know their loyalty is valued and you want it to continue. How do you find influencers? This is particularly important if you encounter any negativity ensure that you can react promptly and resolve the issue and/or take it offline. You can also spark interest through your speakers providing content like guest blog posts, social media posts (from their accounts using your hashtag, of course), an inside look into what theyll be talking about at your event, or any other content. Your vantage point as an event planner is often exciting and different to what the public get to see. Unsubscribe at any time. This is not true for video and Facebook Live. The sooner you create momentum and hype, the larger your audience will grow. 7 Tips to Boost Event Attendance with Social Media Marketing No matter what type of event you're promoting, use these 7 tips to use social media to boost event attendance. One of the best ways to extend your social media reach is to work with influencers who have their own loyal followings. Consider how these goals will impact the overall event objectives. Typically, if you can do some promotion on Facebook, Twitter, and LinkedIn, you should be well covered. These brief glimpses can help make a personal connection with possible attendees. To discover which types of posts event-goers engage with most, our team at Eventbrite looked at over 25 million social media event posts to see just how people tweet, snap, and share about events online. How can they quantify ROI if no one posted? Whencreating your Facebook Event, be sure to: If you use Eventbrite, you can sell tickets directly on Facebook. This is an example of what a process mapping sheet may look like: By thinking through all of the processes that make up your event you can easily identify areas where social media can help you reach economies of scale, avoid repetitive tasks or flood inboxes with unnecessary emails. Be able to explain succinctly your event and why you think there could be synergy between the two. Take time to understand the specifics of each different platform to get the most from it. To make this feedback more actionable, you could share a post-event survey with followers to find out how to make your next event even better. Step 1: Know your audience. Youll have to spend some money to experiment. No one wants to share a boring product post or call to action with their friends but they will share something funny. For instance, you can post your own countdowns to the event bonus points if you use beautiful images to motivate sharing. Point one touches the surface on what each platform can be used for but youll need to think carefully about your specific aims and motivations. If you are looking for more advice on how to grow your personal brand, look no further than our expert tips here at Coaching For Geeks. With these professional-looking features, you can personalize your posts and create entertaining plugs for upcoming events at the same time. Ask If you want to know, ask your attendees during feedback sessions or through questionnaires at your events and build a profile of where they are most likely to be. It can be an inexpensive and effective way to reach your ideal attendees and can even give your organic results a little boost. People love a good peek behind the curtain. First, take a look at what others are doing. Heres when social sharing comes in. Prepare in Advance. If anyone is seriously disgruntled, you can also offer discounts for your next event to help smooth the waters. Can you see proof? Youll end up receiving more honest and helpful feedback. Imagine someones surprise when they tweet about registering late at night and you respond with how excited you are to meet them or for them to see what you have in store. Save some of the details for the actual event. Create a video that explains how to get the most from your event. They are doing so by highlighting only those updates that got most engagement to the top of the streams. You dont need to have a videographer following everyone around as they prepare, just some short highlights of what people are doing and what theyre working on and how this will eventually turn into something great. It does not take a clinical psychologist to understand that if you are worried about negativity coming your way, you are either not confident in your event or are trying to hide wrongdoings. Great events make even the organizers excited and when the people behind the scenes are passionate about something, thats something share-worthy. Send an email to, Do you have more tips to add? If you stop or slow down it will be harder to gain the same momentum when you try to pick it back up again in the future. Presenters, organizers, and volunteers all have valuable insights to share. Put your brand aside for a moment and really understand what their needs and wants are. (This is also a fantastic way to avoid sitting between two extroverts who are professionals in the ping-pong game of gab.) Create a post-event survey through a free platform like SurveyMonkey. If youre aiming to get some coverage after the event, it could be best to reach out to some journalists in your space and invite them to the event in order to experience it for themselves. So long as theyre all consistent with the aesthetic and messaging of your event, its all fair game. Twitter polls is perhaps the sleekest poll option for doing this quickly or in real-time. Consistency is key. Offering set-up, backstage or behind the scenes access is another exclusive offering that is cost-effective. While the dangers in managing a social media crisis are clear, every problem brings with it an opportunity and some organizations may find a chance to take a negative experience and spin it into something more inspirational. Set timescales for key milestones and to ensure that their efforts fit in with your wider marketing strategy. What are people talking about? That being said, such goals would not be successful if no one would show up in the event; that is why it is the responsibility of a venture to hype it up using social media. Just make sure to have clear call to action on the content platform you use to discuss the news, dont use content to sell. You leak a little now and post a little later. Here's our list to get the most out of your social media strategy: 1 - Create a countdown. Logout of each of your social media networks to see what your profile actually looks like to others. Pinterest Image and inspiration heavy, if you are an eventprof looking to market by showcasing your events flair and style this is the choice for you. 6 - Create a LinkedIn or Facebook event. It may not seem like response is a great way to build pre-event hype but it is. One of the first things you need to do is ensure that you have a catchyhashtag to encourage social sharing. Listen for problems and offer solutions without being salesy. We want tokeep your audience engaged, involved, and interested in what your event has to offer. 1. How will this evolve in the future? If necessary, you can make it up to whoever you're canceling on when you're feeling better. As you post content about your event, dont forget to engage with followers. Suggest potential topics and questions your customers are asking, in case your loyal attendees are happy to share content, such as: If you have an online community, app or group, you can gamify the pre-marketing experience. Sign in. This means your videos and your live video, will inevitably be favored on most social networks offering more tangible organic opportunities. But you dont want all of that content to disappear within 24 hours, especially if youve been doing some great event coverage there. This is for several reasons: While all of the above are valid reasons to think of your social media project as a complex process, it does not justify most of the criticism and skepticism out there. Easy social sharing involves a great hashtag, 2. 5 min read Pre-Event Hype Ideas: Engage Attendees Before The Event by Eventbrite 30th Sep 2019 You've been putting in the work for months. Some questions that you should consider, include: Things escalate very quickly on social media. Provide information around the venue and from the stage at key parts of the day. Taking an event from idea to sell-out is no easy feat. Who is the content addressed to? Is the content helping our event or is it helping our competitors? You cant expect guests to be social if you arent. Get the inside scoop on the top ten Sprinklr competitors and alternatives so you can find the right social media management tool for your brand. Turn memorable moments from the event into graphics, images, gifs or memes to make your feed more interesting. Update your description or bio section with information about your event, including your hashtag. Get a few quotes, quickly, use blogging to newsjack and social networks to amplify. Yes (everybody likes cat videos), but will it be relevant for the right reasons? Invest in social networks that can really add value to your brand and truly reflect your audience. Involving your employees as much as possible in crafting a policy is a great way to avoid friction and to make sure there is some level of agreement on what is and is not expected from them. You can create a short video with emojis and promote it to your followers. Post lists but break them up into daily posts. Give people incentives to use your hashtag orshare your event on social. Consider potential scenarios. Use it when categorizing posts, attracting followers to a niche, increasing engagement, and reaching target attendees to your event. Use these groups to connect with like-minded people and build relationships. Many attendees are interested in what it takes to create an event and allows more of a personal connection to your channels which audiences enjoy. If youre approaching a micro-influencer, new talent, or someone who hasnt been involved in working with an event youll want to have a conversation about the details of their following and whether that demographic matches the one youre trying to attract. so frame questions in an opinion-worthy and fun way. For example, when you post anything about your upcoming event, include your hashtag. Many overlap and they end up needing to choose one so instead, allow attendees to get value from more than one session at a time. Youll save time since thats where your images are anyway. When do you think most event attendees might tweet, snap, or post to Facebook? Creating an event on Facebook when you already have a website may seem redundant, but it has a special purpose. Find out if your event app has a gamification feature. Monitor your feeds to address any concerns or questions that come up for people. You will undoubtedly be relieved when you wrap up a successful event or conference but remember to keep the conversation going. Plus, it has better ad marketing targeting for different demographics simultaneously. Allocate staff manage to social media throughout the event, including posting live content, responding to questions, retweeting/sharing/favoriting, customer service, and so forth. Do they hate . When promoting your event on social media, make the content engaging, conversational, and not overly salesy. Also: If youre not careful, developing and scaling a strong social media strategy can be a drain on your resources.