Evaluate your site performance, social media presence, and more. P osts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. That means you need to include keywords. Its important to have respect for your customer and target audience and to make sure your introduction, while presenting your business in the best possible light, is truthful. 7 different methods for how to introduce your business Business jargon can come off as self-aggrandizing rather than approachable, which doesnt best serve your target audience. And then, my first few clients turned into referrals, helping me grow my business to the point that I could leave my corporate job in 2017. How To Introduce Your Business To New Clients: (25 Hints) [Your Name][Your Position/Title][Your Company Name]. Step 4: Make and execute a launch plan. Virtual, customer-exclusive training session for a new version of Salesforce. What should you include in your business description? Generate leads and maximize results across locations. Start by crafting a concise introduction, proofreading it multiple times, and extending a warm handshake. How to Write an Introduction: A Simplified Guide - HubSpot Blog Keep it polite and friendly 7. They also showcase the people behind their brand, adding a human face to their enterprise. Choose Category. All rights reserved. The main goals here are to draw in your reader a relative stranger, most of the time and concisely let her know what the article is about. Please feel free to reach me at [your contact information] or via email at [your email address]. Write just a couple of sentences and don't exceed the maximum number of 255 characters. Heres how they describe their business on their website: Since 1975, El Arroyo has been serving up Tex-Mex with a side of laughs on our famous marquee sign that stands on the corner of West 5th and Campbell in Austin, Texas. is important not only in terms of guiding your business communications, but also in terms of helping you make decisions in your business. Avoid going too far by asking overly personal or financial questions, such as What is the value of your company? during an introduction. When typing something on a screen, it can be easy to start sounding robotic. What we used to refer to as cold calling now takes place mostly over email. Get scalable solutions that will help you see results. Both of these descriptions emphasize legacy and community, whether thats by stressing family or people. This suggests that you want to tap into that here. I hope this letter finds you well. Your YouTube channel business description gives viewers a deeper glimpse into what they can expect from your channel, including who you are, what type of content you share, and when they can expect to see that content. Start by chatting in a relaxed manner, making positive remarks and building a connection with the person youre speaking with. Make the conversation about both of you, rather than just focusing on yourself. You could add a catchy visual or reference a group, event or story that you posted. Self-introduction email 14 examples and template - Flowrite Make use of social proof 3. Scoop: Branded content tools coming to Threads. How to Introduce Your Business in a Simple Letter You can also weave elements of your brand story into the rest of your. Scary and exciting, and Im working on getting my first few clients. 1. When the timing feels right, transition into discussing your business. 5 super practical steps to growing a side business this year that feels good, 12 fun writing prompts to help craft a standout about page. Real Estate agencies may use the letter to stand out from the rest, and give concrete reasons why the person or company will have a better selection or experience with their agency. Learn how LocaliQ can help your business succeed. 28 Free Business Introduction Letters (Templates and Examples) Find common ground 4. Increase brand engagement with social ads. Offering a specific way to connect, talk, or sit down and go over your ideas gives your reader a clear way to move forward. These days shes a [role name at current job and company]. Lets say youre working on a business description for a local garden center. straight to your inbox. When the conversation reaches its end, offer your business card or phone number. We use cookies on ifrs.org to ensure the best user experience possible. Those reading your business plan are even more likely to be familiar with overused business jargon, and will appreciate a clear, well-crafted introduction that tells them exactly what they need to know about your business. Stick to active voice so you can do the same, just make sure your verbs fit with your brand voice, which leads us to the next step. While there are numerous social media options, Facebook and Twitter are among the most widely used platforms for businesses. When I was working in my corporate job and put a stake in the ground, declaring I was ready to start my business, I reached out to family and friends. There are various methods to showcase your business, such as through an introduction letter, promotional materials, or a quick pitch. Never underestimate the power of consistently getting your message out. How To Announce a New Business on Social Media in 5 Steps Number #2 - What you do (which includes your job title and how you help people), and Number #3 - A detail that the others need to know (what you bring to the table in that specific situation). Read this business description from pet care provider DogSpot: By using active voice and strong verbs, DogSpot has written an energetic business description thats engaging and informative. We are a [describe your companys nature of business, industry, or specialization]. Your Instagram description shows at the top of your profile and can be no longer than 150 characters. 2023 Jacqueline Fisch. Even if you have an outstanding product or an excellent service, it is absolutely useless unless people actually want to . Like Pat Green says, get yourself down to El Arroyo and let yourself go. [Value statement]! Get the latest marketing tips and actionable insights for your business. 30 November 2030. Its an overview of your company and how its different from your competitors. Here is a sample business introduction letter from a new bakery to local restaurants. 8. Answer: A business introduction letter is a document that is used to introduce a company or an individual to another company or individual. By adding some humour to their website copy and About Page that references the stress that typically accompanies tax season, an accounting small business can show potential customers they really understand their pain points. Online social media platforms are useful because you can introduce a business both directly and indirectly. Family-run one-stop shop for glass repair, plumbing, and electrical services. 11 Business Introduction Email Templates for 2023 - Fit Small Business 3. We are keen to explore how we can support [Recipients Company Name] in achieving its goals and objectives. 4. Can I ask you for a favor? The three main types of business introduction letters are: Business introduction letters are commonly used in a wide variety of business types such as: The letter should first introduce the person who is writing the letter by giving his or her name, business and position in the business. In each email, youre going to do a few specific things: Make a specific ask (or two) to make it easy for them, Ask them to spread the word AND give them an email template to make it easy. Full-service salon for the whole family, from traditional to trendy. Read it out loud and pay attention to any errors that may detract from your professional image. Describe your companys purpose and share your near-term goals in a conversational manner. Summarize the need for your product in one or two sentences. It is a common tool for new businesses, but may also be useful for established businesses to widen their client base. Today youre going to learn how to introduce your business to new clients. The letter should be on one page and signed with a pen, so it doesnt look computer generated. When you set up your Facebook About Page well, you can introduce your potential clients to your business properly. [Business name] is a [type of business] in [city, state, neighborhood]. State your name in the opening sentence, using a straightforward "I am" statement. These were all people who Id met in real life, so they were warm messages. Take a brand like Starbucks, for example. Vendors who sell to other businesses such as parts manufacturers or professional cleaning services may use the letter to build new relationships and markets. We provide self-help services at your specific direction. intuitive writing, intuitive business and entrepreneurship, creativity, writing life, artificial intelligence, ai, chatgpt, creative writing, authentic writing, email newsletters, email writing, intuitive writing, authentic writing, authentic business. Get creative when thinking about how you can use a bit of humour in your own brand story. Maintain a professional tone throughout the letter to avoid appearing too casual or overconfident. Hello, I'm Sakibul Islam. By taking a bit of time to craft a powerful and unforgettable introduction now, youll be grateful the next time the opportunity to talk or write about your business comes up. Avoid overexplanation or talking too much as it may cause the person to feel overwhelmed or trapped in the conversation. If you keep it to yourself, no one will know about it, you wont get your first few clients, and itll be difficult to get that traction youve been after. Show your interest in furthering the relationship by suggesting a future meeting, such as Id like to grab a coffee soon and continue our conversation or Id be grateful for the chance to delve deeper into our discussion. If you dont mention your service or product, readers may become confused and lose interest. SEE ALSO: How To Be a Successful Woman Entrepreneur: (17-Step Guide). When introducing your small business, aim to be clear and concise. Send your emails and track responses. After youve established the problem and how your company solves it, emphasize what sets your solution apart from others. Dont be overly serious, when people post jokes or amusing comments, join in with your own joke or a lighthearted Thats funny! This will give your company a friendly, approachable image. Ownr has helped over 100,000 entrepreneurs hit the ground running quicklyand affordably. This is the tricky part. Your introduction should be written with your target audience or ideal buyer persona in mind. Youre not selling; youre telling them what youre up to, planting seeds, and, most importantly sharing your excitement! As Benjamin Franklin said, " By failing to prepare, you're preparing to fail ". Use These Free Apps Instead, Business Talk with Zoi Bellissimo of Bonafide Restaurant, How to Do a Market Analysis for a Business Plan, Canadian Entrepreneurs Optimistic About Their FutureDespite Inflationary Conditions, Ownr Survey: Most Entrepreneurs Wish They Started Their Business Earlier, 10 Resignation Letter Samples to Use or Adapt. We have been serving the [city, state] for more than [time in business]. Get free resources on how to build and grow your business from Ownr Introducing Threads: A New Way to Share With Text | Meta - About Facebook Share information that's relevant to the recipient 9. Start by considering the purpose of your product and the problems it solves. Convey that you are the right choice. Most small businesses on social media haven't identified their goals. You can find [product, search term] for [audience or occasion]. Heres an example from Trophy Fitness Uptown: Since 2003, Trophy Fitness has been moving fitness forward. Answer:A business introduction letter should include the name and contact information of the sender and the recipient, the purpose of the letter, an introduction of the company or individual and their products or services, and a call to action or request for further information. We offer HVAC services for: Plumbing, Bathroom Remodeling, Copper Repiping, Garbage Disposals, Water and Sewer Mains, Drain Cleaning, Leak Detection, Water Heaters, Duct Cleaning, Furnaces, Boilers, Heat Pumps, Central Air, Water Softeners As part of our standard service, we can have our professional plumbers and technicians come to your aid immediately. Its only human to talk about ourselves, but if you want to effectively introduce your business, its best to focus on your audience rather than on yourself. 30 Important English Phrases for Nailing Business Introductions - FluentU PPM Plumbing provides service, repair and installation for all of your HVAC needs. Alternatively, you can concentrate on your companys objective and spotlight the approach it takes to address the specific area it operates in. It should open the door to good communication and not appear like an advertisement or lecture. Will your old colleagues think you've lost your mind? Our dedicated team of professionals is passionate about providing innovative solutions and exceptional service to address our clients needs effectively. Owner and operator Carlene King is a certified doggies behavior and training specialist, graduating from one of the most elite dog training schools in the states- Triple Crown Dog Academy. Our experienced staff is eclectic and fun, and we keep up with the latest trends, so you dont have to. How To Introduce Your Business On Facebook - Examples There are some clear similarities between these business descriptionsand these arent the only garden centers hitting similar points. Put yourself in their position and consider what their problems are that your business can solve, then make sure your introduction communicates how you will help them. Atlanta, GA 45636. Whether its through [specific area of collaboration or partnership], [Your Company Name] is dedicated to bringing value and contributing to your continued success. Start with your basics To create an account on each site, go to their respective websites and sign up using your business email. [Your Name][Your Position/Title][Your Company Name][Company Address][City, State, ZIP][Email Address][Phone Number][Date], [Recipients Name][Recipients Position/Title][Company Name][Company Address][City, State, ZIP]. Write the kind of email youd want to receive. Spur action and get noticed with email marketing. Heres how El Arroyo amended their business description for Facebook: Since 1975, El Arroyo has been serving up Tex-Mex with a side of daily laughs on our famous marquee sign that stands on a corner in downtown Austin, Texas. Give them a friendly handshake and thank them for chatting with you. When introducing your small business, honesty is essential. Set expectations. You should include clear details about your products or services, who and what area you serve, and a few keywords to increase your chances of showing up for relevant searches. Here, Parleys PPM Plumbing includes its name and location, states its services, and shares that it works to deliver results right the first time. If the people you know dont need you now months down the road, they might, or theyll hear someone talking about needing help with that specific thing you provide be it health coaching, meal plans, energy work, or finding a new job. How To Announce Your New Business (and steal my actual email! Were dedicated to your happiness. Im planning to leave my day job by [date]. Effective new business announcements are often brief and clear to a reader, so it's important to limit your introduction to a few sentences. The ideal frequency is to post once every other day for consistent engagement. I compiled this list in a spreadsheet, so I could track when I reached out to them, who took me up on my offer, who shared my information, and if I needed to follow up. Try to include the most important information about your business and what makes you unique. Center the event around an influencer who has expertise around your new product or service, with the promise to unveil the new offering at the end. Your business description is an opportunity to introduce your company. Dinas Diner is an American restaurant and diner in Jacksonville, FL. Expect most of your emails to go ignored but dont take it personally. Lets call this bonus step six because when youre done with your business description, youre still not exactly done. I used a very similar version in my emails to friends and family. You're worried they're going to think you, your business, or your message is silly. If you have a mutual friend or business contact, you can mention that also. Express your delight 10. Were sharing: Whew! How to write a business description: 5 simple steps (with examples) What is a business description? Its crucial for businesses, especially newly established ones without much recognition, to make a favorable first impression. The best business description is one that you can adapt slightly for any place you need to quickly introduce your company. [Value statement.]. If youre looking for investors, highlight why your company is profitable and deserving of investment. Make sure to post content that resonates with people and makes them want to follow your business. To write an introduction, be mindful of what it's supposed to achieve. This helps your reader understand immediately what your business does. And your business description needs to be an engaging introduction to your brand. Its much easier to remember a story than a basic description of your business activities. Lucys is a full-service salon for the entire family in the central area of Boulder, CO. We specialize in trendy cuts, color fashions, highlights, and blowouts. But focusing on Googles keyword volume is always a good place to start for overall SEO, anyway. People in your network may hire you. Tip #2: Prepare what you're going to say. 1. If your service is digital, geography doesnt matter. 6 Steps to Introduce your New Business on Social Media Yelp business description example with keywords highlighted. For example, including a personal story about the inspiration behind starting your design firm on the About Us page can be appropriate as the reader is likely seeking information about the companys history. Cheers to 40 more years of queso, tacos, beers, and ritas! Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Celeb sitings are not uncommon. Your Yelp business description shows a little further down your page than some of the other social media and review descriptions but still displays above reviewsits marked as Specialties on your page, and you can also include History and Meet the Owner/Manager. The letter should appear to be personal and not generic. If you know what your value proposition is, you can regularly check in with yourself to ensure that your business activities support of your value proposition, This doesnt mean your language shouldnt be polished and professional. Dealing with bookkeeping and tax season causes stress for many. And a recognizable brand is good for your business. discover the 10 lessons I learned after just my first year. Facebook Ads Swipe Files How to Write an Attention-Getting Facebook About Page Andrea Vahl Jun 7, 2017 Does your Facebook Page accurately communicate your business story? It is a common tool for new businesses, but may also be useful for established businesses to widen their client base. In a few sentences, describe the essence and purpose of your company and its aspirations. Whether youre a pro athlete or just setting out on your fitness journey, you have a place here at Trophy Fitness Uptown. An elevator pitch is a brief summary of your companys services (2), designed to attract potential clients or customers, and should last around 30 seconds. Many social media groups allow you to introduce yourself, who you are, and what your business does. I get it. Remember to spend time writing a longer, more in-depth description that you can adjust to fit your about us page on your website as well as the different character requirements for any platform. These letters may be sent to other businesses or to potential individual customers. Plan to reach out to 5-10 (or more) contacts each day. At the same time, this humour humanizes the brand and puts their audience at ease. Ownr is not a law firm and does not provide legal advice or legal services. And as a thoroughly family-owned company, you can trust us to give your family the same attention we give to ours. Youll use your business description on your website, on your social media profiles, on review and listings sitesin other words, youll use this description across the internet. If youre a local business with a physical location, focus on adding people who live in your area on Facebook. You may be wondering why youd do this. The reason for the letter should be very clearly stated. Simply go through your list one at a time. Theres a script below to make this easy for you. We confidently represent victims of truck accidents, car accidents, slip & falls, workplace injuries, and more. However, business jargon tends to lose its meaning very quickly. It should be easy to tell concisely, and be made up of key details that are relevant to the overall impression you want to project about your business. Make sure to address each letter individually and use the name of the owner or manager as well as the name of the company. Here is a practical framework you can leverage to. For instance, if you have recently launched a new business and want customers to know about your products or services, you can write your introduction as a business-to-customer letter. 9. Now heres another business description example for a local chain, Mahoneys Garden: Full service and family-run home and garden center with 7 retail locations in MA since 1959. We firmly believe that collaboration between our two companies could yield mutual benefits and drive success. First, this is totally normal. Tailor this to fit your personality and business, and fire away! Plus, well make it easy peasy for you. The seeds started sprouting and people would come back saying they knew someone who needed my copywriting help or they needed help themselves. In the following sentence, mention the company that you own or represent. Increase your traffic with keywords, technical optimizations, and more. I reached out to almost everyone I had worked with in the past or had a connection with, starting with my LinkedIn and Facebook contacts. If your business is a new branch of a known business, be sure to explain that relationship and highlight the address to the current location, as well. Be creative. I would be delighted to schedule a meeting at your convenience to discuss potential synergies and how our organizations can work together. Click here. Greg. When youre ready to reach out to friends and family, heres how to do it without feeling weird, slimy, or gross. Thank you for considering this introduction, and I look forward to the opportunity to connect with you soon. The second paragraph may mention details of what the business has to offer and how the sender believes it will benefit the receiving company. Keep it concise and impactful if the story isnt particularly fascinating. We believe each person should be treated like an individual, not a number and relationships are better than memberships. Thats a lot. Why start this business now? Close the letter by including your contact information and expressing your hope for a soon-to-be conversation. Ideally, your main business description will be longer, and you can use this on your website, and for listings, LinkedIn, and review websites. Youll be planting seeds for the future. You might send this announcement message over email, in a direct message, or share a variation as a social media post. How To Introduce Yourself Professionally - Follow These 3 - Talaera Having a go-to introduction that you can repurpose whenever youre given the chance to talk about your business will help you make the most of every opportunity that comes your way. Your first post should announce the offer to attract new fans and followers, providing them with an immediate reason to interact with you online. These are all excellent ways to get used to feeling confident and completely natural when you talk about your business. They probably feel like friendly messages from one human to another. Get a mobile-optimized, conversion-friendly site. Keep in mind that introductions should be concise, so dont go overboard with the details. It should open the door to good communication and not appear like an advertisement or lecture. So when youre getting started writing this description, its a good idea to list out the basic information that youll need to include. Authentic all-American food served up fast and friendly. To present your company in the best light, it is vital to proofread multiple times to ensure accuracy. Its enough to be relatable and present the human side of your business. For example, if you began your career in another line of work and unexpectedly ended up starting your current business, there could be an interesting and authentic story there about what motivated you to make the switch. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC Ventures Inc. or its affiliates. Well talk more about that soon. Maintain a professional tone throughout the letter to avoid appearing too casual or overconfident. However, a little bit of humour could still be an effective component of an accounting business brand story. Take your side hustle, daydreams, and hobby projects to the next level with Ownr. To present a professional image, its best to avoid using first-person language, and instead, speak on behalf of the company in third-person. This may include a new manager, business associate, previous customer, colleague or former employee. While theyre a huge company, you can apply the same techniques to make your brand more lovable. You know all the little details about your business, and you could probably talk about them for hours. When introducing your small business, sharing this value proposition is an effective way to let your audience know exactly what youre about and what they can expect from you. She hasnt left her day job just yetthis is where you come in. End your introduction by showcasing what sets your service apart from others. Active voice is when the subject of the sentence completes the action. 10 Creative Company Profile Examples to Inspire You [Templates] Download Now: Free Company Profile Templates Caroline Forsey Published: December 16, 2022 First Name * Last Name * Email * Phone Number * Website URL * Company Name * How many employees work there? To conclude the letter, propose a formal meeting or casual sit-down to discuss future steps. Because the primary locations for this description will be online, you need to make sure its optimized. People are busy and receive lots of emails each day, so a snappy, compelling introduction is key to not having your emails ignored. If your brand is more serious and formal, then make sure your business description is crisp and authoritative. If you keep it to yourself, no one will know about . To track your responses, keep a note of the date you reach out to them, note their response (if you get one), track any potential business it could bring your way, and note an appropriate follow-up date based on their response. You get to practice refining your message and fielding the questions you get from folks. By keeping it relatively brief, you can also ensure consistency. This might seem like a nit-picky tip but stick with me. If the conversation turns to your business and its offerings, smoothly shift into your elevator pitch to provide a quick and enticing overview of what your company can do for the person you are speaking with. Tailor your greeting to the industry and situation. However, these sites are not ideal for marketing purposes as users cannot follow specific businesses and you cannot post anything.