ga4 dimensions and metrics list

Is Gathered Swarm's DC affected by a Moon Sickle? The number of app screens or web pages your users viewed. Enter the following: Property ID For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'. 3. To learn more about Keywords, see . The operating system versions used by visitors to your website or app. Just like every individual is different from each other in terms of their needs, every business has its own model and requirements. For metrics and dimensions we simply choose them from a list of what is available in our GA4 property. The achieventment ID in a game for an event. This function will return all dimensions and metrics from your account, including both the built-in ones and any custom dimensions or metrics you might have created. As you choose dimensions & metrics (by clicking the checkbox next to their name), they will be added here. Here's the glossary of all the dimensions and metrics for the new Google Analytics v4. Subscribe to DashThiss monthly newsletter and receive the latest news and articles directly in your inbox. This is a quick overview of dimensions and metrics in Google Analytics 4 so dont stop here as theres a lot more to find out about your website visitors, and with the new A.I. (In my case, I call it OnSite Search Keywords so later on I can show you how to find your custom dimension). Unwanted referrals. Automatically populated if Enhanced Measurement is enabled. The summary metric is for the time period selected. Populated by the event parameter 'method'. To learn more about Keywords, see . The number of users that logged a crash in this row of the report. Populated by the event parameter 'file_extension'. The number of times the item details were viewed. But before you start with the custom dimensions in GA, it is recommended by Google to check if the events or event parameters already exist. The Ad Group Name in Google Ads for a session. Here, we've compiled a list of 9 Google Analytics 4 training courses that you may want to consider. According to your priorities and feedback, were rolling out new metrics and dimensions in different phases. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. For instance, you want to track an event that is not available in the native reports and send additional info with that event. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'. Have you tried setting up any custom dimensions unique to your business? Engagement rate - Identify if your content is meeting user expectations. Please clarify your specific problem or provide additional details to highlight exactly what you need. The count of conversion events. The rolling percent of 30-day active users who are also 7-day active users. The language setting of the user's browser or device. Similar to other analytics tools Google Analytics 4 was not built specifically for your business so it wont give you everything you need out of the box. Although Google Analytics 4 gives us a lot of dimensions, as your business is unique you might find yourself wanting to work with a dimension that GA4 might not provide. Populated by the 'tax' event parameter. The word custom means that you can also customize the name that you want to use along with any additional parameters you want to send. A category that applies to items of published content. Unfortunately, in the GA4 platform, this is currently the only way to define internal traffic. Please remove customEvent:institution_id to make the request compatible. The number of months since the start of a date range. The mobile device model name (examples: iPhone X or SM-G950F). Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart. The 7 day period includes the last day in the report's date range. Let me give you a few tips to get you [], Your email address will not be published. For the most part, these work similarly to Universal Analytics, although their setup process and quotas differ (more on that later). The matched keyword that led to the conversion event. The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. How to Set Up Meta Pixel (Facebook Pixel) with Google Tag Manager, How to use Google Keyword Planner for SEO Keyword Research & Google Ads Campaign. Custom Dimensions and Metrics. The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This referring URL is the user's previous URL and can be this website's domain or other domains. In the image below, look at the small "+" signs to the right of the red arrows for segments, metrics, and dimensions. The source network that served the ad. In the context of GA4, a custom dimension is an event parameter. Other dimensions and metrics that you might need are a bit harder to access. Populated by the event parameter 'link_text'. These values help you understand and sort the traffic between the different operating systems. Note: this is the same as Active Users. Creating a custom dimension in GA4 is as simple as: Note:In Google Analytics 4 you can set up 50 custom dimensions and 50 custom metrics per property (source) and of course if you buyGoogle 360you will be given a higher number. In the Description box write a description of your custom dimension that makes it understandable in the future what you are trying to track. What is a Secondary Dimension in Google Analytics 4? Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. Related questions. Google Certified Professional. Recently, Google announced that multiple Google Analytics 4 (GA4) ecommerce dimensions and metrics are now available for use in Google Data Studio. Name your dimension. Includes desktop and mobile operating systems such as Windows and Android. The starting minute is 0000. Automatically populated if Enhanced Measurement is enabled. Schedule/automate your reporting & more. Reach developers & technologists worldwide. No sales pitches just actionable advice in the UKs SEO capital. The source that initiated a session on your website or app. Note:Metrics and dimensions are helpful for analysing your data, but theyre nonsensical without each other. Differences between Metrics in GA4 and Universal Analytics As you already know, the Universal Analytics version focuses on sessions and pageviews and is based on tracking the data around these two. Remember that you need to enter your account and property ID as requested in this photo. WordPress category and tag pages can be an important source of organic traffic. By default Google Analytics 4 only allows applying 2 dimensions to a report but if you want to apply more than two dimensions you can always build a custom report in the Explore section of GA4 as Ive shown you in the Landing page report in Google Analytics 4. The Dimensions & Metrics Explorer has the following features: Explore all of the dimensions and metrics- Search or browse by group. 200+ Dimensions & Metrics of Google Analytics 4. The campaign type for the Google Ads campaign that led to this session. Describes the way ads looked and where they were located. Landing Page dimension." that you can create and that are not provided by Google Analytics. Now that youve seen what are custom dimensions in GA4, the differences between Universal Analytics and GA4, and the scopes of custom dimensions in GA4, you should be aware of their limitations, so that you can use them better. The percentage of engaged sessions (Engaged sessions divided by Sessions). The rolling percent of 30-day active users who are also 1-day active users. Lets have a look at how scopes of custom dimensions work in GA4. Co-author uses ChatGPT for academic writing - is it ethical? To learn more about User-ID, see . This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. Cost: $249. Default channel grouping is based primarily on source and medium. The number of times an item promotion was clicked. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. When to Avoid GA4 Explorations When you need to share an analysis that others can manipulate . sales, cost of labor, material, rent, etc., other metrics can be different based on the region or the target market. The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. It might be a feature of a user, website, product, event, etc. (Ep. Itching to jump into the world of MeasureMasters? In our example, this is view_search_results. The Description is optional, but I would highly recommend adding a meaningful description as a good practice. If youre looking to audit your own GA4 account or any clients, then here are 16 Questions to ensure your account is set up properly. averageCustomParamMetric, The following dimensions are removed from the GA4 Explorer, Added ability to filter by dimensions and metrics. The week of the event, a two-digit number from 01 to 53. Top Tip: You dont have to register the custom dimensions in GA4 if you want to simply export the data to BigQuery for analysis. How are Custom Dimensions Different in GA4 vs Universal Analytics? Automatically populated if Enhanced Measurement is enabled. Populated by the utm_content parameter. The total advertising revenue from both Admob and third-party sources. The rolling percent of 7-day active users who are also 1-day active users. If so, please let us know in the comments how the reports are more helpful with custom dimensions and additional info for decision-making. This post will help you understand what GA4 custom dimensions are and how you can set them up. Facebook Ads Upload To Google Analytics But you can only change the Dimension name (how it appears in the reports) and Description (which is already optional). powered predictions and insights, customer-centric measurements and improved granular control. Incompatible dimensions & metrics will be grayed out. E-commerce folks, this one's for you. We know this integration is critical to many of our users, and we want to hear your feedback! This is where custom dimensions in Google Analytics 4 can be utilised. 2. Added back to the customization of the report library: Link: https://data.ga4spy.com/ga4-vs-ga4-360. Step 2: click on "Acquisition". It returns values in the range [0,6] with Sunday as the first day of the week. Custom Metrics The dimensions and metrics supported in the Analytics Data API queries. Populated by the event parameter 'percent_scrolled'. You can now see the Edit custom dimension panel similar to what you saw when you were creating a new custom dimension. Heres a quick overview of what we are going to cover: Time to jump into the world of custom dimensions! Choose the scope (user or event). An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. Or the number of Conversions and Total Revenue are the metrics to the location dimension United States.. You also have the option to opt-out of these cookies. This metric requires an active Search Console link. If a cohort name is not specified in the request, cohorts are named by their zero based index: cohort_0, cohort_1, etc. Automatically populated for embedded videos if Enhanced Measurement is enabled. Next, youll need to configure a couple of variables - one to hold the file path to your Google Service Account client secrets JSON keyfile and the other with the property ID for the Google Analytics 4 property you want to query. 1. The number of sessions that began on your site or app (event triggered: session_start). Matt has a Master's degree in Internet Retailing (plus two other Master's degrees in different fields) and specialises in the technical side of ecommerce and marketing. The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. Populated by the event parameter 'visible'. Site design / logo 2023 Stack Exchange Inc; user contributions licensed under CC BY-SA. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The term attributed to the conversion event. Dimensions The following dimensions can be requested in reports for any property. Step 2: click on 'Customize report' in the top right corner. The number of organic Google Search impressions reported from Search Console. Customer IDs in Google Ads uniquely identify Google Ads accounts. The advertising network type of the conversion. Google Analytics provides a plethora of dimensions and metrics by . The total revenue from items only. Day offset relative to the firstSessionDate for the users in the cohort. GA Demos & Tools Home Demos & Tools UA GA4 Campaign URL Builder Event Builder Dimensions & Metrics Explorer Query Explorer Enhanced Ecommerce Resources About this Site Help & feedback The combined values of date and hour formatted as YYYYMMDDHH. Example: address, phone number, national insurance number, etc. Google Service Account client secrets JSON keyfile, How to analyse Google Analytics demographics and interests with GAPandas, A quick guide to customer segmentation for data scientists, How to create an ecommerce purchase intention model in Python, How to use Category Encoders to encode categorical variables, How to run time-based SEO tests using Python, How to use Pandas from_records() to create a dataframe, How to calculate an exponential moving average in Pandas, How to use Pandas pipe() to create data pipelines, How to use Pandas assign() to create new dataframe columns, How to measure Python code execution times with timeit, How to use the Pandas truncate() function, How to use Spacy for noun phrase extraction. Lastly, and most importantly in the Event parameter section, you need to select/enter the exact name of the event you used in GTM. This dimension ranges from 0-23 and is reported in your property's timezone. To find a dimension or metric, click Expand all and search this article (using Ctrl+F or Command+F on your keyboard) or use the GA4 Dimensions & Metrics Explorer to see the dimensions and. Populated by the event parameter 'content_group'. What is a custom dimension in Google Analytics 4? Fetch the metadata from your GA4 property. Populated by the utm_term parameter. The name of the marketing campaign. Populated by the event parameter 'video_title'. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. As of today, you can find it in the top left corner of your browser. You can view your custom dimensions quota under Configure Custom Definitions Quota Information button in. The percentage down the page that the user has scrolled (for example, '90'). Google Analytics also provides information about which pages were most visited and where your traffic came from (e.g., organic search, social media). Populated by the 'affiliation' item parameter. Digishuffle LLP 2023 All Rights Reserved. Great news for users who want complete flexibility with GA4: We know this integration is critical to many of our users, and we want to hear your feedback! To learn more, see https://support.google.com/google-ads/answer/2567043. Pros and cons of "anything-can-happen" UB versus allowing particular deviations from sequential progran execution, An exercise in Data Oriented Design & Multi Threading in C++. Note that you can always change the unit of measurement at a later time. It goes without saying that knowing what browsers and devices your website/app is accessed from can help you focus your testing on the devices and browsers that your customers are in fact using. Scrolling to the bottom of my dashboard I can now see the words my visitors are searching for when they arrive onhttps://omisido.com/. From there you select either custom dimensions or custom metrics. The source of the video (for example, 'youtube'). What is the relational antonym of 'avatar'? Thankfully, theres a way around it in Google Analytics: custom dimensions and metrics. The method by which an event was triggered. Step 6: save changes to current report. So, editing custom dimensions is only helpful for reporting purposes. To filter internal traffic by IP address, you will need to go to Data streams > select data stream > Configure tag settings > Show all > Define internal traffic. 2.) Fast-track your Digital Marketing journey, the data-driven way. Current user behavior does not affect historical audience membership in reports. Setting up a client secrets keyfile can be a bit fiddly, but you only need to do it once, and you can use the keyfile in all future projects. You can only change the dimension name and description, but you cannot edit the scope or event parameter. The hierarchical category in which the item is classified. The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. The marketing campaign name for a session. Life would be easier for us technical marketers if we could find everything in tools like GA4 as we would want to; however, we cannot do so! Populated by the utm_term parameter. Thanks for contributing an answer to Stack Overflow! This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces. Why Extend Volume is Grayed Out in Server 2016? Creative IDs identify individual ads. The page title (web) or screen class (app) on which the event was logged. 4. How should a time traveler be careful if they decide to stay and make a family in the past? cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). Average revenue per active user (ARPU). Why is that so many apps today require a MacBook with an M1 chip? Three metrics: Users, Sessions and Engaged sessions On default, Google Analytics 4 shows just one dimension in standard reports. e.g. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Added dimensions and metrics to the API. Define the scope of your custom dimension Event or User. The number of distinct users who visited your site or app. Heres the glossary of all the dimensions and metrics for the new Google Analytics v4. Some of the most useful dimensions and metrics to fetch are eventName and eventCount, which is effectively the most granular report given the new GA4 data model. You use data filters to include or exclude event data from your reports based on event-parameter values. Therefore, they need to be customized as per the business needs. To learn more, see . Fetch Multiple Metrics Based FROM Google Analytics Data API (GA4) Ask Question Asked 2 years ago Modified 12 months ago Viewed 736 times 5 I'm using Google's Data API for fetching different types of data from metrics and dimensions. The average number of events per user (Event count divided by Active users). GA4 allows you to dig deeper like never before and get to know your visitors better, helping you improve your marketing decisions and get better ROI. The number of years since the start of the date range. The number of times users clicked an item when it appeared in a list. The number of users that logged purchase events for the time period selected. Identifier of the marketing campaign that first acquired the user. This metric requires an active Search Console link. This difference represents users from the cohort that were not active for the later date. In this project Ill show you how to get back a full list of all the dimensions and metrics from your GA4 property using GAPandas4, so you can use them in your API queries. Populated by the event parameter 'character'. ARPU uses Total Revenue and includes AdMob estimated earnings. The number of times the item list was viewed. The geographic ID of the city from which the user activity originated, derived from their IP address. Step 3: click on "Traffic Acquisition". In my case, as I am tracking the average amount of playtime watched per video I have to click on the video_progress event which takes me to the video_progress event page and if I scroll down I can see the custom card named Video Progress. The two-digit hour of the day that the event was logged. Step 1: log in to a Google Analytics 4 property and click on "Reports. The sum of the event parameter named 'value'. Identify valid combinations- Not all dimensions and metrics can be queried together. By continuing to browse this site, you give consent for cookies to be used. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. The average number of sessions per user (Sessions divided by Active Users). The app's versionName (Android) or short bundle version (iOS). Custom dimensions are dimensions (text attributes of your data like colors, brands, etc.) As usual, be as specific as possible as this name will appear in your, You only have one option for scope and this is Event. What is Catholic Church position regarding alcohol? Lastly, it's worth mentioning that metrics in GA4 only have one scope (Event), while dimensions can have two scopes (Event and User). is an open-source analytics platform that provides similar features to . As an example, the dimension Operating System shows the operating system that the visitor used and accepts as values Windows, Macintosh, Android, iOS etc. A metric is a number that is used to measure one of the characteristics of a dimension. Removed information related to cm360Dv360SiteId: Other changes: This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s). This will install GAPandas4 and its dependencies. Fill in the information based on your GTM setup.
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ga4 dimensions and metrics list 2023